| To remember exceptional individuals, special places and significant events in our past is as basic and natural a human desire as is the strong need to be remembered.
That's why throughout human history, memorialization of those who have fallen in battle, served their country or community in an outstanding manner, or simply lived a life that friends and family wish to celebrate has been a constant element of every culture.
It's also why professional fundraising executives know that having an appropriate way of memorializing the names of individual and corporate donors is absolutely essential to attracting the largest amount of contributions for endowment funds, annual giving, alumni and capital campaigns.
Honoring Those Who Have Departed
The Lincoln Memorial, the Tomb of the Unknowns at Arlington, the Vietnam Veterans Memorial in Washington, D.C., and the estimated 23,000 rural and urban cemeteries in the United States are symbols of the affection we hold in particular towards those who have departed.
They are testaments to the fact that having a formal place to visit and recall fond memories of a loved one, whether at a cremation garden, memorial park, cemetery or shrine in a home or backyard, is important to the grieving and memorialization process, both in the short and long-term. |